Note: This post was written by SEI staff member, Amy Cade.
In one of my classes at the University of Illinois, each student was assigned to study a modern product in depth and then give a presentation on it a couple weeks later. The overall theme for the presentations was, “Newer is Better!” Whether it was a presentation about LED lights, Blue Ray lasers, Teflon, or electronics, the message was clear, this new technology far exceeds the old so it’s out with the old, in with the new.
I agree that most of these products exceed their earlier generation versions. They usually offer more features, perform better, and they even often use less energy. I am all for better designs, in fact, that is what my 4 years of undergrad in Industrial Design was all about.
I am, however, fearful that these designs encourage wastefulness. Continue reading “Designing Wastefulness”